Blog

24
Nov

The Authenticity Myth

· · · · · · · | Articles | 1 Comment on The Authenticity Myth

As convergence between our offline lives and our activities online increases, the subject of authenticity arises more frequently. Identifying details such as our offline legal names, date of birth, gender, ethnicity, occupation or marital status are seen as signifiers of the authentic self. Such details are useful to businesses wishing to communicate with their target […]

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04
Jul

Uber vs the taxi industry: a case study on the broader social impacts of new media innovation

· · · · · · · · | Articles | 1 Comment on Uber vs the taxi industry: a case study on the broader social impacts of new media innovation

Recently a friend introduced me to Uber, an app which connects drivers to passengers, providing a fast, reliable and cashless alternative to taking a taxi. He loves the service because so far it has been on time, door-to-door, cheaper than a cab and he doesn’t have to worry about having cash in his wallet at the end […]

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