As convergence between our offline lives and our activities online increases, the subject of authenticity arises more frequently. Identifying details such as our offline legal names, date of birth, gender, ethnicity, occupation or marital status are seen as signifiers of the authentic self. Such details are useful to businesses wishing to communicate with their target […]
Which is bigger, the earth or the sun? This is just one of the hundreds of questions OkCupid users can answer in order to increase the accuracy of the dating site’s algorithm. Each question is multiple choice, requires you to also select which answer you’d hope your ideal match would pick and must be ranked in terms of importance. […]
From the moment a user signs up to OkCupid, one of the world’s largest online dating services, he or she is asked to select a unitary and specific identity: female/male and straight/gay/bisexual. This insistence on a singular identity is not unique to OkCupid of course. Social media, online shopping sites and media providers all require the user to validate certain […]
