Which is bigger, the earth or the sun? This is just one of the hundreds of questions OkCupid users can answer in order to increase the accuracy of the dating site’s algorithm. Each question is multiple choice, requires you to also select which answer you’d hope your ideal match would pick and must be ranked in terms of importance. […]
Some thoughts about identity, online. Some netizens project their offline identity into online spaces. They mirror their so-called real lives by using their real names, writing factual and descriptive profiles, posting photos of themselves with family members, in common daily situations. Others create new identities. They use nicknames or pseudonyms, limit information about themselves to words which are […]
A friend recently complained that Topshop knew exactly which pair of pants she’d looked at online at work, then advertised them on Facebook when she logged on at home. I mentioned algorithms to her, the ones which are at work every moment she browses the web, recording her every move and determining advertising campaigns for countless brands […]
