Blog

05
Oct

The link between Twitter use and sex: context, correlation and courting on OkCupid

· · · · · · · · · · | Articles | No Comments on The link between Twitter use and sex: context, correlation and courting on OkCupid

Which is bigger, the earth or the sun?   This is just one of the hundreds of questions OkCupid users can answer in order to increase the accuracy of the dating site’s algorithm. Each question is multiple choice, requires you to also select which answer you’d hope your ideal match would pick and must be ranked in terms of importance.   […]

Read More
31
Aug

Algorithms and the importance of context

· · · · · · | Articles | No Comments on Algorithms and the importance of context

A friend recently complained that Topshop knew exactly which pair of pants she’d looked at online at work, then advertised them on Facebook when she logged on at home. I mentioned algorithms to her, the ones which are at work every moment she browses the web, recording her every move and determining advertising campaigns for countless brands […]

Read More