Marketing Services Overview

Think of me as your in-house Marketing Manager...

...except with the benefits and flexibility of working with a freelancer.


I develop and implement successful communications strategies and promotional campaigns for rapidly growing businesses in a diverse cross-section of industry sectors. As a results-driven content creator, I have authored countless direct marketing pieces to support sales strategy, including print and digital advertisements, video scripts, web and social media content, press releases, newsletters, case studies, editorials and multiple successful business awards submissions.


I have experience in both B2B and B2C markets, including for online / e-commerce businesses with a strong SEM focus.

Marketing Strategy

Work with small to medium businesses to develop strategic marketing programs which can be managed in house or by me, depending on budget and desired outcomes.

SEO Websites

Design and construct search engine optimised websites, with user-friendly content management systems and add-ons such as e-commerce facilities and forums available.

Content Management & Copywriting

Develop engaging website content with a focus on search engine marketing (SEM) and provide copy services for company blogs to increase site traffic.

Campaign Implementation

Develop and implement email campaigns & newsletters, Google AdWords campaigns, social media activity, referral and loyalty programs, print flyers and more.

I am Google AdWords certified.

Reporting & Data Analysis

Report on website analytics, campaign metrics and social media traction, and provide insightful analysis to enhance future campaigns and target key audiences effectively.

I am Google Analytics certified.

Project Management

Source other creatives as required in order to provide other marketing services, such as the development of logos, photography and illustration.

 

I work in partnership with Bright Owl Marketing to provide full service solutions for some of my clients. Find out more about Bright Owl Marketing here.
 

 

CATEGORY EXPERIENCE & SELECTION OF PAST AND PRESENT CLIENTS

Technology – R&D

 

 

 

Renewable Energy

 

 

 

LED Lighting

 

 

 

eCommerce

Indice Semiconductor

www.indicesemi.com

Website design & maintenance, email campaigns, SEO and general marketing services

 

Energy Matters

www.energymatters.com.au

Case studies, email campaigns and general PR & marketing services

 

Lusence Commercial Lighting

www.lusence.com.au

Website development & maintenance, email campaigns, general marketing services

 

BLAZER Clothing

(in partnership with Bright Owl Marketing)

www.blazerclothing.com.au

Email campaigns, social media, general marketing services

TESTIMONIALS

 

  • Aaron Brown, Indice Semiconductor

    Virginia has run Indice’s marketing communications for the past two years, developing and implementing campaigns within our rapidly growing, Australian-born but internationally-based tech company. Under Virginia’s supervision, Indice’s marketing material, e-newsletters and events have become more effective, efficient and professional. Indice’s website, which Virginia developed and implemented, has become an important tool for winning new business and maintaining global momentum.

     

    Virginia has an ability to turn highly technical subject matter into information which can be understood by everyone from engineers to procurement managers; from executives to trade journalists. We would recommend her to anyone seeking a passionate, skillful and dedicated marketing consultant to enhance their business goals.

  • Adam Liddell, Lusence Commercial Lighting

    Virginia is an absolute ‘all-rounder’ with an extremely broad skill set. She has a great work ethic, organization skills and enthusiasm and her work always shows creative vision and flare.

     

    Virginia is always a delight to work with helping us with a wide range of marketing tasks both big and small and quickly understands and executes what we require. She also takes a proactive approach in understanding our business, products, and customers. I look forward in continuing to work with her in the future.

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  • Denis Cody, DogSmart

    Virginia was able to work with very complex and competing requirements, and develop a winner of a brand image and associated website that retained and generated sales in the demographic that we targeted from day one. She has been flexible and very professional in coordinating other contractors and worked well beyond the “strict requirement spec” to deliver a result beyond our expectations within budget and on time. We would be very happy to use Virginia again. We strongly recommend her.

     

    We would be very happy to use Virginia again. We strongly recommend her.